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Sumaiya Khatun
May 12, 2022
In Welcome to the Forum
Learn more about Data-driven attribution for app conversions in Google Ads here. GA4 core platform improvements Special Database released Google has again improved Google Analytics 4 (GA4) . They made the following adjustments: You can now measure better with the DDA model in GA4 (including attribution settings). There is a Special Database new migration tool 'port UA'. This refers directly to a coupled GA4. With GA4 and Display & Video 360 integrations, audiences and custom bidding are now activated. Retailers can track conversions from their free Merchant Center product/local listings on their website in GA4. With these Special Database improvements, Google is encouraging their customers to migrate their base to GA4. GA4 Research Module released. This product is a fast and flexible Special Database exploration tool for GA users that helps to explore, discover, compare, filter and share with other users of the same GA property, and act on audiences to identify customer behavior and tailor marketing activities accordingly . Explore allows users to easily review and analyze Special Database Google Analytics performance data from a user's website and app to uncover insights and turn them into actions. Read more about GA4 research module here. Advertiser and Agency Tools, Opti score Insights page beta This product shows two different types of insights: Demand predictions Use demand predictions in Google Ads to see upcoming demand for the products and services an advertiser is advertising and to Special Database identify growth opportunities. With these insights, understand when Special Database demand is likely to increase for categories an advertiser is currently advertising, by how much, and for how long. Consumer Interests Insights (Beta) See what an advertiser is searching for through intent-based themes. Without the advertiser having to dig through individual search Special Database terms in the search term report. See which campaigns/ad groups are generating the most demand based on search themes and apply relevant recommendations to drive more. With this product, an advertiser Special Database gains in-depth insights specific to the advertiser and the industry the company is in.
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Sumaiya Khatun

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