Aug 03, 2022
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The reason is that there are many competitors who already advertise through a CSS partner. There are also other variables that determine the click price. Choose CSS partner checklist According to our sample of 6,000 online stores that advertise in Google Shopping, more than 60 percent still go through Google CSS. So there is still plenty of room to make use of the CSS partner discount. There are more than 50 partners who can provide a link. Of these, 27 CSS partners are active in the Netherlands . Not all partners work the same way. Regarding the discounts, there are no differences between the CSS partners. As for the conditions, yes. Below are a few key points to consider: What costs are there? Setup costs? Costs per month? Cost per click? Has the CSS partner excluded its organic positions? Otherwise, the products will also be indexed in Google, so that the comparator job function email list will also be in the organic results and 'compete' with the web shop itself. Does the partner link an affiliate code (affiliate feed) through Google Shopping ads to charge per click or per sale? This concerns clicks directly from the Shopping ads. Does the partner need access to Google Ads or Google Merchant account? Are there click costs for the clicks from the comparator? Are the ads also visible in the shopping tab and is remarketing and advertising on YouTube also allowed? Will I still get support from Google if I fall under a CSS partner? Are all countries where I want to advertise supported? You can only advertise there if a CSS partner has more than 50 customers in that country. In addition to this checklist, there are a few more important points to consider: Will CSS compete with my web shop? There are a number of scenarios where the CSS partner competes with your own webshop: Organic The moment the website of the comparator is also organically indexed by Google, it may happen that your products simply appear on Google with the links to the comparator.